Missions

Rooted & Rising

Gideon Verdin’s passion for Milwaukee runs deep. Since 2012, he worked on the city’s biggest stories as a TMJ4 editor and photojournalist.

An article, “Feeding Hope: Rooted and Rising Pantry supports families in need”, authored by Milwaukee County reporter Gideon Verdin said, “During the summer months when kids are out of school, local families often find it hard to consistently feed their children.”

“In my search to find more positive stories on the north side, I discovered a food pantry in my neighborhood that is working to change that.”

Rooted & Rising Community Food Pantry, located on 39th Street and Lisbon Avenue, provides free food assistance to individuals and families living in Milwaukee’s 53208 and 53210 zip codes.

Nestled in a vibrant community, this pantry has become a beacon of hope and support for many struggling with food insecurity. “We serve anyone in need. We like to say all are welcome here at Rooted & Rising,” says Bill Schmitt, the executive director. Residents can shop for free healthy food items, like fresh fruits, vegetables, canned goods, and milk. The neatly organized shelves are stocked with a variety of nutritious options, ensuring families can prepare balanced meals.